Saturday, 18 August 2007

Umbro


About Umbro


www.Umbro.com
UMBRO is a well established football related brand with international recognition. Based in the UK, where the UMBRO business was founded in 1924, the Group designs, sources and markets football related products which are sold in over 90 countries.


UMBRO's product range comprises apparel, footwear and equipment. All products are sourced from independent manufacturers, principally located in the Far East.

The Group has been associated with football since the 1930's and its relationship with leading national teams and professional clubs now encompass exclusive endorsements and distribution rights for playing kit, apparel and equipment. UMBRO currently supplies playing and training kit to the England National Team and UMBRO's relevant international licensees currently supply playing and training kit to the national teams of the Republic of Ireland, Sweden and Norway. UMBRO and its relevant international licensees currently supply kit to leading professional clubs worldwide, including Olympique Lyonnais (France), FC Santos (Brazil), Olympiakos (Greece), Shanghai Shenhua (China) and Chelsea (England). The UMBRO brand is also endorsed by high profile individual players including Michael Owen, Michel Salgado, Deco and Alan Shearer.

Internationally, the Group operates principally through a network of 47 licensees who source and distribute products to sports retail customers. The Group works closely with its international licensees to maintain a global and uniform UMBRO brand identity.

Football is the central theme around which all the Group's apparel, footwear and equipment products are developed. UMBRO seeks to capitalise on growth in the worldwide popularity and visibility of football through continued association of its performance product lines with national teams, clubs and players.

The global markets for sports apparel and footwear increasingly overlap with the leisurewear market and UMBRO is positioning its range of product lines to benefit from this convergence.

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Nike


About Nike
www.nike.com
Bill Bowerman said this a couple of decades ago. The guy was right. It defines how he viewed the world, and it defines how Nike pursues its destiny. Ours is a language of sports, a universally understood lexicon of passion and competition. A lot has happened at Nike in the 33 years since we entered the industry, most of it good, some of it downright embarrassing.
But through it all, we remain totally focused on creating performance opportunities for everyone who would benefit, and offering empowering messages for everyone who would listen.
We feel lucky to have a genuine, altruistic reason to be: the service of human potential. That's the great benefit of sports, and we're glad to be in the middle of it.
What started with a handshake between two running geeks in sleepy Eugene, Oregon, is now the world's most competitive sports and fitness company. The world headquarters is in Beaverton, Oregon. The Pacific Northwest is Nike's hometown, but like so many ambitious souls, we have expanded our horizons to every corner of the world. Nike employs approximately 24,300 people, and every one of them is significant to our mission of bringing inspiration and innovation to every athlete in the world.

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Puma


About Puma
www.Puma.com

PUMA has the long-term mission of becoming the most desirable Sportlifestyle company. The aim of Phase IV of PUMA’s long-term oriented business plan, which was launched in 2006, is to reinforce its position as one of the leading multi-category Sportlifestyle brands.


We will achieve our goals by continuing to do what we have always done – harnessing our resources and experiences to provide our consumers with innovative products that successfully fuse the creative influences from the world of sport, lifestyle and fashion.

Adidas



About Adidas

Motivated to assist athletes and all sports personal, the company 'Adidas', dedicated to performance, is a registered company, named after the founder Adolf Dassler ('Adi' is taken from 'Adolf' and 'Das' is taken from 'Dassler'). Adidas brand manufactures nearly all the necessary equipments and tools that are vital for the sports persons.

www.adidas.com



The company, not only is dedicated for preparing the tools for athletes, but also engaged in manufacturing the respective necessary sports outfits and attire as well. All the athletes cherish footwears of Adidas globally. Major shoes brand Adidas is handled perfectly to deliver first-rated sports wear and related accessories. Adidas today stands, one among the few best global companies in bringing the best 'sporting materials' to all respective sport events.

Apart from manufacturing foot wares, apparels and all related hard wares such as balls, bats, racquets and bags etc, the company produces equipments and clothes for winter sports also. For example, 'Salomon' is the name for the company's product for the winter sports that include snowboards, snow blades, ski boots and bindings, indoor skates accessories and all. 'Mavic' is the products for cycle components. 'Clich?' denotes its skateboard equipments, footwear and apparel. For Golf and its accessories the company brands products on the name of 'TaylorMade-adidas Golf'. The company works for design studios, which is part to enhance their main business activity. By the new, innovative ideas trends and techniques, 'Adidas' drives the athletes to new heights of performance, internationally.

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Adidas Predator Absolute Review



Article: Adidas Predator Absolute Review
Science and style combine to form winning team

If the words "Adidas Predator" conjure up images of an expensive football boot first designed over a decade ago by Aussie Liverpudlian Craig Johnston - covered, as they were, by protruding and unsightly rubber blocks which made your shots, passes and hoofs fly off at all directions - you'll be a little surprised by the finesse of the new Absolute boot.
If, however, those same words bring to mind the recent Pulse boots, you'll probably perceive just one or two minor tweaks to what are already commonly regarded as the best in the business.


The Predator Absolutes were designed for David Beckham, a marketing guarantee that they'll sell well. Adidas claim they're "the lightest and most powerful Predator boot ever", though, strangely, these two feats cannot be achieved simultaneously.

Confused? The explanation lies in the latest new technology - the exchangeable PowerPulse. The boots come with two inner soles: one is firmer, with a weighty gold bar at the front which fits into an air socket (think Nike Air trainers) in the bottom of the boot itself; the other is more flimsy, with a far lighter feel to it and without the bar. The former is designed thus to allow "more powerful shots on goal" by shifting the boot's centre of gravity closer to the impact, while the latter tries to provide more fleet-footedness.

Whether there is that much difference between the two, however, is open to debate. With the soft sole, the boot does indeed weigh on the foot fractionally less, but the PowerPulse sole seems to have little effect on the force of striking the ball. This is where it becomes difficult to separate one expensive pair of football boots from another - the Predators are designed for Beckham, not your average Sunday league player, and perhaps you have to be a top-class professional to appreciate such intricate detail.

The Predator's favoured technology for aiding swerving and shooting is still present - the low-profile (liquid) rubber elements on the top and side of the boot, or, as Adidas puts it, "along five metatarsals". Which five, it doesn't say. The design is much the same as for the recent Pulse boots, though the craftsmanship is better, with the rubber more resistant and less likely to fall apart.

The boot also has a noticeably flatter profile than former Predators, which aids ball control. This is achieved through much shorter laces - so short it is tricky to tie a double-knot - hidden under the tongue which itself is held down by (more jargon) "asymmetrical loop lacing"; in other words, a lace which wraps itself around the boot.

Another departure from the old lies with the new clip-in stud system - or "exchangeable traxion" - whereby you can change with little hassle from blades to, well, longer blades, depending on the type of ground you're playing on. This, of course, saves the expenditure of having to buy two different pairs of boots to suit the conditions.

The boots' best feature, though, is their comfort. A "glove-like" fit is promised, and a glove-like fit you receive. The boots are made with kangaroo leather, and while, like me, you may not know too much about this particular brand of leather, rest assured that it's very thin, very malleable and, thus far, has proved to be very durable. This is offset by a sturdy two-density layer around the Achilles tendon to provide stability and comfort on the most vulnerable part of the foot.

The Adidas Predator has long been the market leader in football boots, and their latest pair certainly doesn't let them down. It may not be markedly different to recent offerings, but there are enough minor refinements to show the company are still working hard to stay ahead of the competition. The retail price is steep at ?130 (though shop around as they can be found for nearer ?90), and you probably need to be playing at a reasonably high level to really feel the benefits of the so-called technology; but if you have cash to burn, want the most comfortable and trendy boots around, and, ultimately, want to impress your mates, these are the ones for you.

A word of warning though: don't be foolhardy and buy the hideous white and gold version - you're almost certainly not good enough to wear them so that really would be like burning your cash.

Mike Adamson
Friday January 13, 2006
Guardian Unlimited

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